Welcome to the creative team. Help volunteers connect with Abdul El-Sayed’s U.S. Senate campaign through signs, social posts, flyers, art, and video. This page explains how to get started with the campaign’s brand resources and prepare work for review.
- Make a logo for your volunteer group: use the For Abdul logo generator. Enter your group name, choose the color scheme and format, and download a PNG. The tool offers social square, story, yard sign, and banner formats; it handles the lettering for you.
- Make campaign collateral: open Brand resources for campaign logos, textures, checkmarks, arrows, underlines, color palettes, and the Creative Style Guide 2026 web reference. Download individual files or the ZIP packs you need.
- Find campaign photos: open the Campaign photo collection on Google Drive. Ask the creative team which files fit your brief and whether additional video resources are available.
- Confirm the brief. Establish the audience, message, format, deadline, and person who will review the work. Confirm current dates, event details, and campaign copy before designing.
- Choose your assets. Use the campaign’s existing logo files, or generate a group logo with the tool above. PNG is convenient for everyday layouts; SVG preserves vector outlines for scaling and design tools. Cream logos need a dark background.
- Build with the brand guide. Use Kensington for headlines and Halyard Text for body copy. Start with the primary palette, preserve logo proportions, and use graphic marks or textures only where the words remain easy to read.
- Check accessibility and accuracy. Use the checklist below. Check the design at its intended viewing size and include important information in the accompanying text.
- Share a draft for review. Include the proposed copy, intended use, source links for public claims, and any questions. Confirm the appropriate campaign approval before publishing.
- Keep the working files. Save the editable design, final export, and a note of which assets you used so another volunteer can update the material.
- Brand resources and usage guidance — the extracted artwork, colors, textures, guide references, and logo rules in one place. The numbered ZIP packs open independently; download all packs in a category for the complete category.
- For Abdul logo generator — the easiest starting point for a custom volunteer or affiliate group logo. The extracted affiliate logos are finished examples, rather than editable group-name templates.
- Fonts: activate Kensington for headlines and Halyard Text for body copy through Adobe Fonts, with appropriate font access. Font files are not included. The extracted SVG logos use outlined lettering and do not require installed fonts.
- Photography and video: use the Campaign photo collection on Google Drive for campaign photos and ask the creative team about additional video resources. The guide favors candid images and authentic community moments, and explicitly says not to use AI-generated photography. Confirm permissions before using third-party material.
Know what you are downloading: these assets were extracted from the supplied PDF; original Illustrator files, editable collateral templates, and fonts were not available. The campaign photo collection is linked separately above. The 17-page web PDF and reference images are for viewing the guide, rather than a print master or editable templates. For print production, keep the logo vector artwork and confirm the required export and color settings with the printer.
- Brand: preserve logo proportions and layout. Do not stretch, rotate, outline, add effects, mix colors, or use off-brand colors. Use the guide’s written palette for new designs; For Us Yellow is for video only.
- Readability: check text contrast of at least 4.5:1 for ordinary text and 3:1 for large text. Brand color pairings do not automatically meet those thresholds. Check the text at the intended size; keep captions within the safe area.
- Access: provide useful alt text for informative graphics and put essential words in the accompanying post text. Caption spoken video and provide transcripts. Do not rely only on color to convey meaning.
- Accuracy: verify dates, events, endorsements, comparisons, and policy claims against current campaign research or communications guidance. Old example layouts and dated notes are not approved copy for a new design.
- Permissions and privacy: confirm rights to photos, video, and fonts. Do not publish private volunteer or voter information, unreleased campaign plans, or credentials.
- Approval: confirm the relevant reviewer and publishing channel with the creative team before sharing the final work publicly.
The source orientation page included a dated research collection. These are topics to verify before they appear in public creative, not evergreen copy to repeat without checking.
- Endorsements: the source page lists endorsements from Senator Bernie Sanders and the United Auto Workers, citing Common Dreams (April 17, 2025) and a UAW release (June 5, 2026).
- Money in politics: the source page describes Abdul’s position against corporate PAC money and cites Detroit News (February 5, 2026) and Detroit Metro Times (March 30, 2026).
- Immigration: the source page describes Abdul’s support for abolishing ICE and comprehensive immigration reform, citing NBC News (February 11, 2026), Bridge Michigan (March 16, 2026), and a campaign release (January 25, 2026).
- Healthcare: the source page describes Abdul’s support for Medicare for All and cites Bridge Michigan (March 16 and April 29, 2026), WDET (March 16, 2026), and NBC News (October 23, 2018).
Before publishing any of these claims, confirm the current wording, date, source link, and approval with the campaign research or communications team.
The brand library is ready to use. This page still needs the following information from the campaign:
- Any additional approved video collection or photo-use instructions beyond the linked campaign photo collection.
- The current creative lead or channel for briefs, asset questions, and review.
- Any campaign-specific accessibility and export requirements.
- A source-linked, current research brief to replace the dated notes when messaging changes.
New to the volunteer community? Use Start volunteering to get connected, or explore Volunteer resources.
Updated October 2, 2026 with resources from the supplied Creative Style Guide 2026. The research notes above retain their original dates. This orientation is a working resource, alongside current campaign briefs and approvals.